Where Publishing Gets Practical(sm)

Book Design and Production: A Guide for Authors and Publishers

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When Authors and Publishers Need Answers About Book Production:

Finally, A Comprehensive Resource

How do I choose a book designer, editor, or a printer? Which of the printing choices are right for me? Which page layout program makes the most sense to use? And how can I make sure the design and production choices for my book help it succeed in an overcrowded marketplace?

Authors and publishers face hundreds of questions like these every day, and until now, it's been hard to find the answers all in one place. Finally, there's a one-stop resource to help authors--whether working with a traditional publisher, a subsidy press, or their own imprint--and publishers find clear explanations of every facet of making a book a reality.

Pete Masterson, author of Book Design and Production: A Guide for Authors and Publishers, has the perfect background to walk both beginners and experienced authors and publishers through every step of the book-creation process. He

This new book is getting rave reviews from some of the strongest voices in independent publishing: Dan Poynter, author of The Self Publishing Manual (who also wrote the foreword) called it "masterful ... the industry has needed a book like this for years." Fern Reiss, author of the Publishing Game series, says the book is "a must-have to stay competitive." (Follow this link for more reviews.)

In an industry burdened by complex technical issues, conflicting, and confusing practices, and a huge learning curve, Masterson makes it easy. There's even a 97-page glossary covering relevant computer, publishing, printing, and graphic arts terms.

This detailed and clearly written book explains (along with much more):

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The back cover reads:

How will your book be judged?

Despite the platitude, "Don't judge a book by its cover," that is exactly what happens. here you will learn how a professional cover design is created so you can make your book cover the best it can be.

The interior design helps to communicate the message of your book. Simply using the wrong font can reduce comprehension from 95% to 35%!

Like appropriate clothes help create a good impression when you meet someone new, the interior design of your book helps create an impression of your message. In the worst case, a poor interior design can make the writer seem incompetent, damaging your credibility and destroying your message.

Don't let this happen to you!

If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, this book will help you understand the book production process and the principles of good cover and interior book design.

It will allow you to look at a book design and immediately see the common errors and to see that a book is following the traditions of good book design that gives credibility to your message. Whether you do the work yourself of hire it done, this book will help you get your book done right. Use this book to guide you through the book design and production process.

What's being said about Book Design and Production:

"A Masterful work. Chock Full of detail and easy to read.... The industry has needed a book like this for years."

---Dan Poynter, author, The Self Publishing Manual

"It's Fantastic ... have it on hand for the explanations that help the publisher make good decisions.... The book is one a neophyte publisher can grow up with.... Much of its value becomes clearer as a publisher advances and matures."

---Patricia J. Bell, publisher, publishing educator, and author, The Prepublishing Handbook, Cat's-paw Press.


"If you think readers won't judge your book by its cover, think again. Authors today must understand rudimentary book design. Pete Masterson's Book Design and Production: A Guide for Authors and Publishers is a must-have to stay competitive in this overcrowded marketplace."

---Fern Reiss, author, The Publishing Game (series)

Download a PDF with the Table of Contents, Foreword, Preface, Introduction, and Index

ISBN 0-9669819-0-1
320 pages, 7.75 x 10.875, softcover, $29.95
Publication date: August 15, 2005


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Book Design and Production

A Guide for Authors and Publishers

Follow this link to order from Amazon.com

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